Who We Are

We are one of Ireland’s leading full service PR agencies specialising in consumer and lifestyle public relations. Offering a fully integrated approach to traditional, digital and social media campaigns, with activation, measurement and evaluation.

Burrell has built a reputation of consistently providing excellent service to each of its clients which includes internationally renowned brands, some of which have been with the agency for many years.

Established 30 years ago with 6 full time staff and a number of contract specialists, Burrell is proud to be the Irish representative member of SERMO.

SERMO is a global network of independent communications consultancies built on relationships, not ownership.

Made up of 16 independent communications agencies, with offices in 28 cities, across 25 countries working across consumer, B2B and corporate communications, digital and content, events and experiential. We start with the commercial objectives and not the communications plan because we know the first informs the second. We make decisions. We ensure we deliver results: efficiently, effectively and creatively. Importantly we are accountable because this is personal for us.

We are a community. Deeply connected to our local markets and each other. We’ve met each other. We know each other. Like each other. Share with each other. We are connected in our entrepreneurial spirit and tenacity, and we keep each other connected by our sharing of global and local intelligence, while leveraging global best practices to partner with global brands.

Rebecca began her career in Public Relations over 25 years ago, having founded Burrell Marketing and Publicity with her mother, Patricia Burrell.
One of the first clients on the portfolio was Pepe Jeans, which was a successful launch pad into the Fashion arena, leading onto winning a number of international brands over the years, including Tommy Hilfiger, Boohoo.com, Nasty Gal and more recently Karen Millen, Coast and Oxendales.
Winning the Jameson Whiskey account marked her entry into the drinks industry, going on to work on a number of significant brands including Grace 0’Malley Spirits and Wayward Irish Spirits.
Rebecca and her progressive and close knit team enjoy working together on a diverse and eclectic client base.

Rebecca Burrell

Managing Director / Co-founder

Sarah has over two decades experience working in all areas of luxury and lifestyle communications.
She has worked across a wide range of Irish and international brands, specialising in beauty and food & drink sectors.

Sarah Snell

Account Director

Ashley is an Account Manager here at Burrell and looks a number of leading fashion and Health/lifestyle brands. She studied Marketing in college before going on to complete a post grad in Public Relations and Event Management. Ashley’s drive and dedication ensure no stone is left unturned when it comes to her clients and multi tasking is her forte. With a particular love for event planning and management, Ashley has overseen some exciting media and influencer events where meeting new people and being surrounded by inspiring creatives has her in her element. A Mayo native, Ashley has a fondness for the country and spending most of her spare time walking the beach. A big foodie, you can find Ashley trying out all the Dublin restaurants- all in the name of research!

Ashley Mahon

Account Manager

Emma is an Account Executive at Burrell, working on a number of key accounts including Boohoo, BoohooMAN, Coast and Karen Millen. She studied Business, Economics and Social Studies at Trinity College Dublin followed by a Post Graduate Diploma in PR and Event Management at the Fitzwilliam Institute. She previously worked at L’Oreal Luxe as a Communications Assistant for YSL Beauty, Urban Decay, Lancôme and Kiehl’s Since 1881. Her areas of interest include Fashion, Beauty and Wellness.

Emma McEvoy

Account Executive

Michelle has both a diploma and BA honours degree in Graphic design, which she received from Dublin’s prestigious art college, The National college of Art and design. Along side this, She has over 7 years experience in the Events Industry- working in some of Ireland’s largest venues at some of the most exciting gigs. After interning at Burrell, Michelle is now an account executive for some of Burrell’s key accounts like PrettyLittleThing, Oxendales and Simply Be with a keen interest in all things fashion and beauty related.

Michelle Flanagan

Account Executive